SoFi Stock: Buy, Sell, or Hold? What You Need to Know for 2024

Despite the broader market’s recent rally, SoFi Technologies (NASDAQ: SOFI) has struggled, with its stock down 24% year-to-date and 73% below its all-time high since going public in 2020.

However, there are reasons to stay optimistic about SoFi. The company has diversified its business model and is showing strong growth as it competes with traditional banks. Still, macroeconomic challenges and a transition year for the business mean investors should carefully consider their options. Here’s what you need to know if you’re already invested in SoFi or thinking about buying.

Reasons to Buy or Hold SoFi